You can read about aerodynamics, but it won't teach you how to fly. You can, however, learn how to fly in a flight simulator. It is a risk free environment where pilots-to-be can make wrong decisions without damaging expensive equipment or causing loss of life. 

Playing Lean is our "flight simulator" for innovation and Lean Startup. It's an enjoyable board game where players are forced to make difficult choices without risking their life savings or the future of their workplaces. The worst case scenario is a humiliating defeat at the hands of your colleagues (quite scary, actually).

In Playing Lean 2, you take charge of one of the four startups that compete for the lion's share of an emerging market. To succeed, you have to hit the market with experiments to figure out what customers really need. Each experiment is represented by a unique card that gives valuable insight into Lean Startup and Value Proposition Design. 

For Playing Lean 2, we have partnered up with Alexander Osterwalder, and used the Value Proposition Canvas - a great tool for understanding the needs of your customers and designing the products and services they want. The concept and ideas of Value Proposition Design underlies the brand new scenario we have built for Playing Lean 2 - the Hospitality Industry.

If your experiment is successful, you get insight into what your prospective customers really need. Once you know your customers, it's time to build the features that will meet their needs. A lean mindset is necessary. Each new feature adds to the complexity of the product and makes the next one even more expensive to build.

The end game is to capture the majority market before your competitors know what happened. Can you reach your goal without falling into a chasm?

This game was funded on Kickstarter in April 2018 in just 14 hours! Go check out our Playing Lean campaign page to see how it all went down!

Playing Lean 2 is now available for purchase online

To learn about the Playing Lean Facilitator Club see the information page.