The Value Proposition (Canvas)

To create Playing Lean 2, we have partnered up with Alexander Osterwalder, inventor of the Business Model Canvas and one of the great minds of Lean Startup. 

We have used the Value Proposition Canvas, a great tool for understanding the needs of your customers and designing the products and services they want.

The concept and ideas of Value Proposition Design underlies the brand new scenario we have built for Playing Lean 2. Are you ready to test your innovation skills in the Hospitality Industry?

Be lean like AirBnB

We all know the story of the entrepreneurs who started by renting out some airbeds in their apartment. They founded AirBnB and led a revolution in how we travel the world.

With Playing Lean 2, you can do the same - again and again. Build the service that customers really want and capture the majority market before your competitors know what happened.

Get out of the building

You take charge of one of four startups that compete for the lions share of the emerging hospitality market: AirCouch, HomeBnB, FlipStay and Wimbu. 

To succeed, these startups must hit the market with experiments to figure out what customers really need. Each experiment is represented by a unique card that gives valuable insight into Lean Startup and Value Proposition Design. 

If your experiment is successful, you also get insight into what your prospective customers really need.

Move fast and break something

Once you know your customers, it's time to build the features that will meet their needs. A lean mindset is necessary. Each new feature adds to the complexity of the product and makes the next one even more expensive to build. You must take care to only build the features that customers will pay for.

Coffee is for closers

As you build the product, you must also start marketing and selling to get the customers in. You start by reaching out to individual early adopters, but the end goal is to win the majority market. Can you reach your goal without falling into a chasm?

Build the company

The "Company Building" part of Playing Lean has gotten a complete makeover with The Next Release! 

Your company is made up of five separate Company Blocks. To improve, you have a chance to upgrade your Company Blocks every turn. You must outbid your competitors, though. Perhaps they want improvement more than you?

By upgrading parts of your company, you can improve your skills at building the product, experimenting and selling.

Expand your game

You can also expand the game with our two extensions: Ride Sharing Scenario and Social Media Scenario. Each deck has 4 company cards with new special abilities and 55 new experiments!

*Ride Sharing and Social Media extensions are sold separately and do not come with the game