







Playing Lean 2 board game
Regular price €179.00
Unit price per

To create Playing Lean 2, we have partnered up with Alexander Osterwalder, inventor of the Business Model Canvas and one of the great minds of Lean Startup.
The concept and ideas of Value Proposition Design underlies the brand new scenario we have built for Playing Lean 2 - the Hospitality Industry.
In the game teams take charge of one of four startups that compete for the lions share of the emerging hospitality market: AirCouch, HomeBnB, FlipStay and Wimbu.
To succeed, these startups must hit the market with experiments to figure out what customers really need. Each experiment is represented by a unique card that gives valuable insight into Lean Startup and Value Proposition Design.
If your experiment is successful, you also get insight into what your prospective customers really need.
Once you know your customers, it's time to build the features that will meet their needs. A lean mindset is necessary. Each new feature adds to the complexity of the product and makes the next one even more expensive to build. You must take care to only build the features that customers will pay for.
As you build the product, you must also start marketing and selling to get the customers in. You start by reaching out to individual early adopters.
Expand your game
You can also expand the game with our two extensions: Ride Sharing Scenario and Social Media Scenario. Each deck has 4 company cards with new special abilities and 55 new experiments!
Each scenario covers additional Lean Startup concepts and adds replayability to your game!
*Ride Sharing and Social Media extensions are sold separately and do not come with the game
Build the company
Your company is made up of five separate Company Blocks. To improve, you have a chance to upgrade your Company Blocks every turn. You must outbid your competitors, though. Perhaps they want improvement more than you?
By upgrading parts of your company, you can improve your skills at building the product, experimenting and selling.
The end game is to capture the majority market before your competitors know what happened. Can you reach your goal without falling into a chasm?
Check out our FAQ page to get answers to the most asked questions about the game, and check out the gameplay video!
This game was funded on Kickstarter in April 2018 in just 14 hours! Go check out our Playing Lean campaign page to see how it all went down!
Testimonials
The Playing Lean game is a great way for management teams, product teams and delivery teams to learn the dynamics of the Lean Startup method.
Andrew Kidd
CEO & Founder
This game is a great way to introduce the Lean Startup philosophy to project managers and intrapreneurs. It's fun to play, but also gives plenty of opportunities for discussion about the different concepts of Lean Startup.
Katia Van Belle
Change and Project Management Facilitator
Playing Lean 2 has very good dynamics that are well connected to real world practices. It's easy to connect situations from the game to those happening in real life.
Miro Hegedic
Researcher, Mentor, Founder
My client’s response to one of my workshops after the Facilitator training was: It was one of the most engaging and interactive workshops that they had attended.
Joeri Timmermans
Startup advisor and Coach
Playing Lean is an excellent game to create an understanding of the essence of Lean Startup, provide a basis for good discussions and make theory into practice.
Caspar Lund
Growth advisor
Playing Lean is a well thought out tool to introduce Lean Startup concepts into new environments, allowing players to realize in a fun way how to "think Lean".
Jorge Castellote
Transformation & Innovation Leader, Entrepreneur