Jan 19, 2017

False Negatives and False Positives

False negative and false positive are two terms that can cause a lot of discussions and misunderstandings. To put is as simple as possible, a false negative is a result that appears negative when it should not. On the other hand, a false positive is a result that appears positive when it should not.

Dec 6, 2016

Identifying Existing Alternatives

So, you have identified, listed, and described your customer's top 3 problems through structured Problem Interviews. Now your next step is to assess how are your customers solving those problems today - or in other words identify the existing alternatives.

Jul 3, 2016

The Jobs To Be Done Framework

Figuring out what problems you are solving can be hard. It may help to think about what “job” you are “hiring” a product to do instead. This way of thinking was first popularized by Clayton Christensen in his book The Innovator’s Solution.

May 30, 2016

Is it time to pivot?

The concept of pivoting is explicitly mentioned in several Experiment Cards. Some players have experienced having to...

May 21, 2016

Why it's important to do Problem interviews

IDENTIFYING AN ITCH AKA: Why are we doing a Problem Interview The goal of the problem interview is to figure who the ...
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